Now there’s a new way to get quick, relevant golf industry updates from Toro — Simply “Follow” our dedicated Twitter account, @ToroGolf. Golf course superintendents and staff that follow Toro will receive turf maintenance and irrigation tips, product news, accessory information, video links, event details, testimonials, content from Toro’s subject matter experts and much more.

Golf-Specific Content

While The Toro Company has been using Facebook, Twitter, Instagram and other Social Media tools to share information across multiple business areas for years, the company now believes that the time is right for delivering more targeted communications directly to interested customers via their new @ToroGolf handle.

“Today’s customers want to get quick, meaningful and relevant information on their own schedule and often on their mobile devices and Twitter is a great tool for that,”

says Bob VandenBoom, senior marketing manager at The Toro Company. “Customers see Twitter, in particular, as a great opportunity to connect more directly with Toro on their own terms, but they also view their social connections via Twitter as an opportunity to share their experiences and expertise with others, including Toro, to potentially benefit other courses.”


In addition to improved communications, Toro has always placed a high value on understanding customer needs. From Toro’s perspective, the Voice of the Customer (VOC) has provided a strong foundation for innovation in this business for the past century and social media is simply taking the voice of the customer to new levels going forward. The tools may be different, but the opportunity to listen, learn, innovate and share is already part-and-parcel of the company culture. Doing it well is how we help our customers succeed and ultimately how we earn the privilege to continue to serve both new and loyal customers.

Follow @ToroGolf for a Chance to Win!

To build awareness, Toro is holding a contest in conjunction with the launch of the new @ToroGolf Twitter handle. Golf course superintendents and staff in the U.S. and Canada can visit to enter for a chance to win a ProCore® 648. Entries will be accepted from February 1st through June 30th, 2015. Eligible entries must use their own Twitter Account to follow @ToroGolf and fill out the required entry form that outlines the rules of the contest. The golf course associated with the contest winner will receive a free ProCore 648 Aerator. The winning course and contestant will be announced in mid-July.


Follow @ToroGolf on Twitter for the latest golf industry updates from Toro and enter the contest today.